Transform Your Business For Global Success

An Exclusive One-Day Masterclass with International Business Strategist Peter Wilcock

26th March 2025 – 1027 Budapest, Kacsa utca 15-23, HEPA HQ

Your Guide to Global Excellence

Meet Peter Wilcock, your Sherpa to international business success. As a former executive at Comcast, ntl, and Virgin Media, Peter was instrumental in revolutionising the UK telecommunications industry. His best-selling book “Camel in the Tent” has transformed the way leaders think about strategic growth and market penetration. Join Peter for an in-depth masterclass with like-minded business leaders and immerse yourself in a day of personal development.

Your Guide to Global Excellence

Meet Peter Wilcock, your Sherpa to international business success. As a former executive at Comcast, ntl, and Virgin Media, Peter was instrumental in revolutionising the UK telecommunications industry. His best-selling book “Camel in the Tent” has transformed the way leaders think about strategic growth and market penetration. Join Peter for an in-depth masterclass with like-minded business leaders and immerse yourself in a day of personal development.

Why This Masterclass Is Different

This isn’t just another business workshop. Drawing from 2,000 years of philosophical wisdom and decades of corporate leadership experience, Peter has developed a unique methodology that has helped countless executives transform their local success into global impact.

Register Now!

What You’ll Master

The 9-Box Formula for International Success
– Transform your mindset from local player to global leader
– Build an irresistible international brand
– Create strategic pathways to new markets

The Art of the Perfect Pitch
– Develop a compelling elevator pitch that opens doors
– Master cross-cultural communication
– Present your value proposition to international stakeholders

Strategic Market Entry
– Navigate complex international markets with confidence
– Build powerful global networks
– Create sustainable competitive advantages

The Transformation Promise

“I will show you things you will never forget. Through powerful stories and proven strategies, you’ll learn how to think, act, and succeed on the global stage. This isn’t about theory – it’s about transformation.”
Peter Wilcock

Register Now!

Transform your business from a local success to a global force. Your international journey begins here.

Book now to receive:

  • Pre-workshop strategy assessment
  • Copy of “Camel in the Tent”
  • Personal action plan template
  • Post-workshop consultation
  • Access to exclusive resource library

*Space is strictly limited to ensure maximum impact for each participant

Morning Session (9:00 AM - 12:30 PM)

9:00 - 9:30 | Opening: The Global Mindset Revolution

- Welcome and powerful opening story

- Introduction to the three transformative metaphors (Sherpa, Camel, Mindset)

- Interactive exercise: Participants identify their current mental barriers to international expansion

9:30 - 10:30 | Module 1: Architecting the Global Mindset

- Breaking the local market ceiling

- Understanding global market psychology

- Case studies: Eastern European companies that successfully scaled internationally

- Exercise: The Coffee Bean Transformation (interactive session on turning market challenges into advantages)

- Cultural bridge-building strategies

 10:30 - 10:45 | Networking Break

10:45 - 12:00 | Module 2: The International Brand Architecture

- Moving from local hero to global player

- Building credibility in established markets

- The Camel Strategy: Strategic market entry techniques

- Exercise: International value proposition development

- Personal and company brand alignment

 12:00 - 12:30 | Morning Integration Session

- Group discussion: Identifying unique Hungarian advantages

- Strategic planning exercise

- Morning key learnings consolidation

12:30 - 13:30 | Lunch & Networking

Afternoon Session (13:30 - 5:30 PM)

The Perfect Pitch: Creating Your International Impact Statement

Module Overview

"Your elevator pitch is not just a summary - it's the story that opens doors to international opportunity"

 13:30 -14:15 | The Anatomy of a Perfect Pitch

- Opening: The "Coffee Shop Test" - If you can't explain it to a stranger in a coffee shop, you can't sell it

- Core Components:

  1. The Hook (10 seconds)
  2. The Problem (15 seconds)
  3. Your Solution (20 seconds)
  4. The Value Proposition (15 seconds)

 14:15 - 14:45  | International Pitch Calibration

- Cultural considerations for different markets

- Adjusting your pitch for:

  - US Market (Direct, problem-solution focused)

  - UK Market (Value and credibility oriented)

  - Western European Market (Partnership and collaboration focused)

- Language and delivery techniques

14:45 - 15:30  | Interactive Pitch Construction

Step-by-step creation of individual pitches:

  1. Problem Definition Exercise

   - Identifying the core problem you solve

   - Making it universally relevant

   - Creating urgency

15.30 - 16:00 Break - Group Practice

 16:00 - 16:45 Practice Sessions in Groups

- Groups of three rotate roles:

  1. Pitcher (delivers pitch)
  2. International Customer (provides feedback)
  3. Observer (notes delivery and impact)

- Each person practices three times with refined iterations

16:45 - 17:30  | Module 5: The 90-Day Transformation Plan

- Creating actionable international growth strategies

- Milestone setting and achievement frameworks

- Resource allocation and team development

- Exercise: Personal commitment mapping

 17:30 - 18:00  | Closing Integration

- Key takeaway synthesis

- Commitment to action

- Networking group formation

- Follow-up planning

Key Learning Outcomes:

  1. Global Mindset Development

   - Breaking limiting beliefs

   - Building international confidence

   - Cultural intelligence enhancement

  1. Strategic Market Entry Skills

   - Market analysis frameworks

   - Risk assessment tools

   - Resource allocation strategies

  1. International Brand Building

   - Personal brand development

   - Company positioning

   - Digital presence optimisation

Unique Workshop Elements:

  1. **Interactive Case Studies**

   - Real examples of Hungarian/Eastern European success stories

   - Analysis of failed international expansions

   - Learning from both successes and failures

  1. **Practical Tools**

   - International market assessment framework

   - Cultural bridge-building toolkit

   - Strategic planning templates

  1. **Network Building**

   - Formation of peer support groups

   - International mentor matching

   - Ongoing collaboration platforms

  1. **Follow-up Support**

   - 30-day check-in session (virtual)

   - Resource library access

   - Networking group maintenance

Pre-Workshop Preparation:

- Participants receive pre-work questionnaire

- Company analysis template completion

- Current challenges assessment

- International ambition mapping

 Post-Workshop Support:

- Digital resource pack

- Action plan template

- Network contact directory

- Follow-up session scheduling

What Leaders Say About Peter

“The Sherpa metaphor isn’t just clever marketing, Peter truly guides you through the complexities of international business transformation.”
Managing Director, Global Consulting Firm

“Peter’s approach transformed not just our strategy but our entire perspective on what’s possible in international markets.”
CEO, Leading European Technology Company

Invest in your future

Early Bird Offer!
149.000 HUF
until the 14th of March 2025

Usually 485.000 HUF

"*" indicates required fields

Name*
If anyone needs more information drop an email to Susanna Toth Lee